Most people imagine a game of chess when thinking of strategy. However, most corporate strategies are instead recipes for fundamental change. They demand active transformation to reach a desired position in the marketplace.

Leadership alone is seldom enough to make this transformation succeed. An achievement-oriented culture must be created - and a process of continuous execution must be established. The solution requires strategy management techniques and collaboration tools not commonly found in the marketplace.

Although much attention is given to formulating sophisticated strategies, the breakdown occurs when carrying out the strategic plan.

Less than 10% of strategies effectively formulated are effectively executed. In the majority of cases - we estimate 70% - the real problem isn't bad strategy - it's bad execution. -Fortune Magazine, Why CEO's Fail, June 1999

The reasons for breakdown in the execution process are recognized and commonly understood. The top reasons for failure include:

• Inadequate or unavailable resources
• Poorly communicated strategy
• Actions required to execute not clearly defined
• Unclear accountabilities for execution
• Organizational silos and culture blocking execution
• Inadequate performance monitoring
• Inadequate consequences or rewards for failure or success
-Harvard Business Review
Turning Great Strategy into Great Performance, July 2005

Despite widespread acknowledgment that this weakness exists, execution remains a critical obstacle for most companies. Metriva creates an undeniable advantage for companies that learn to embrace change and maximize its competitive potential.

Metriva directly addresses the problems that prevent effective execution through a combination of consulting services, methodology, and proprietary technologies.